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Year 11 - Paper 1 Baseline Assessment Learner Response

  1) Type up your feedback: a. What Mark and Grade did you get? Grade 3 mark 15 out of 42 b. What targets were you given for the longer written questions? Grade 5 2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. Tag-line suggests that Specsavers are in control of the older people  symbolic code (central image) smiley elderly lady (positive, happy, seems healthy/able to move advert subverts stereotypes of fragile elderly people   3) For Question 3 (Galaxy - Propp's Character Theory) use the mark scheme to write down the main characters that you could have referenced and how we can link them to the Galaxy advert CSP.  chuffer: (false) hero because he saved A.B from traffic  bus driver: is the doner as he gives Audrey his cap  Audery Hepbum: is the princess because she is saved by the chuffer  4) Now look at...
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Kim Kardashian

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  1. List 2 ways Instagram makes money from Kim Kardashian and 1 risk of influencer marketing. Language when she posts something advertising for the brand instagram makes money by her followers commenting on her posts  1. Describe 3 differences you can see between her Instagram and TikTok (look / pace / type of content). Instagram  has highlights of both of her brands  Has a different TikTok profile picture than her Instagram TikTok is based on relationships with other people 2. Explain how the genre features of TikTok change the tone of her content compared with Instagram. she is more friendly since she is smiling in most of them but also she shows us her relationship with other people  3. Evaluate which platform gives her the most control over her brand image, and why. Instagram, because she is not smiling, which makes her look more powerful 4. Open her public Instagram feed. Find ONE post that best shows a consistent 'brand look' and note the media-language c...
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OSP: Marcus Rashford - Context & LIAR

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  Language: Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence. 1.  Write 3 things you DENOTE (literally see). Wearing formal clothes  No eye contact with the camera wears red  2.  For each, write what it CONNOTES (suggests) . He is an important person  audience feels that he has more power Represents the country (Manchester) 3.  Identify ONE technical code and ONE genre (website) feature. Close-up camera shot  4.  Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand? Well integrated because it shows that his website is  5. Describe 3 differences between his website and his Instagram/Twitter (look / content/purpose). colour scheme of the website is mainly black/red, whereas Instagram has more blue than black website has more images, whereas Instagram is more text-based 6. How does Marcus Rashford's online presence use the narrative ...
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GCSE media studies coursework

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 Summer Project Tasks: Task 1: Research and Textual Analysis (Understanding Conventions) Objective: Understand how industry professionals establish branding, use media language, and create a "house style." Choose ONE of the options below to analyse, depending on which brief you are leaning toward: Brief 4 (Sports Promotion): Find the official website and social media feeds (e.g., Instagram/TikTok) of a real sports personality or presenter (e.g., Marcus Rashford, Serena Williams, Alex Scott).  Your Blog Post Requirements: Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices?     CLAMPS costume: she is advertising to Adidas in a symbolic code  lightning:  Target Audience: Who is this media product aimed at? Explain how the language, tone, an...
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KISS Breakfast on KISS Radio

  1. What is meant by the term ‘deregulation’ in the context of the UK radio industry? How does this contrast with how the UK government historically controlled the airwaves up until the 1970s? Deregulation refers to the systematic dismantling of these strict state rules, shifting the power from government regulators over to the free market and the  Historically, the UK government tightly controlled the airwaves. Up until the 1970s , the BBC held a legal monopoly over domestic radio broadcasting. Even when commercial "Independent Local Radio" (ILR) was introduced in 1973, it was strictly regulated.  2. Explain how deregulation dismantled ownership laws. How did this change allow multinational media conglomerates to sweep in and build massive national brand networks? Before deregulation, ownership laws prevented a single company from buying up too many radio stations.  Deregulation dismantled these barriers. This allowed multinational conglomerates like BMG to sweep i...
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Launch of BBC Radio 1 CSP

1) What radio stations were offered by the BBC before 1967? BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. Replaced by Radio 4. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? When first launched in 1967, Radio 1 was not as popular as the BBC had hoped. There were a number of reasons why Radio 1 was not a success initially 3) What was pirate radio and why was it popular? 4) Why did pirate radio stop broadcasting in 1967? 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? 6) What was 'needle time' and why was it a problem for BBC Radio? 7) How did BBC Radio 1 offer different content to previous BBC radio stations? 8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC? Many of the pirate station DJs were then employed by BBC Radio 1, thus bringing many of the their loyal ...
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Intro to media - Index

 Index Audience and Film Industry Represent NHS Blood Campaign: CSP Arctic  Monkeys  OMO advert heat doctor who (liar) His dark materials TV industry context Tatler galaxy Gender representation Introduction to media and Blackpink  industries ownership and control camera index Demographic Introduction to advertising Black widow I, Daniel blake Audience and film industry Camera work GCSE media studies coursework
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