Represent NHS blood campaign CPS
1) What is an advertising campaign? An advertising campaign is a series of advertisements that share a singular theme, message or idea. 2) What is the objective of the NHS Represent campaign? to persuade/encourage more people from Black and Asian ethnic backgrounds to become blood and organs doners 3) What does this advert want people to do once they've seen it (the 'call to action')? Donate blood 4) Why is the advert called 'Represent'? Because it direct the Black and Asian people to represent their culture by becoming blood doners. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately . when people see a celebrity they will recognise them and when the audience see this celebrity doing something they will do the same thing as them and in t...
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