OMO advert

 

1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

In the 1950s women were represented in most adverts in a negative way they are cleaning , cooking , bad drivers , powerless , sexualised, and men are often hitting them and women are often wearing make up even at home or when they are cleaning also in the advert the women was wearing dress because the women represents the man look in front of the society  

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

It was written in large case letters to grab the readers attention and the style text promotes that this product are meant for women and housewives and that they would be happy with this product

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

Costume: women dressed as stereotypical house wives 

lighting: bright colours

Make-up: red lipstick 

Props: clothes, towels

Setting:  Focuses on the kitchen or laundry area

5) Why is a picture of the product added to the bottom right of the advert?

To maximize the brand recognition of the brand when costumers are shopping.
6) What are the connotations of the chosen colours in this advert - red, white and blue?

These colours are usually used for men 

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

Bold text and text structure as if there is someone they are speaking to like ( this will shock you mother) 
8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes

As she is the only person that this product is made for or the only person that will need this product 

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

That the women only job is to cook for her husband and to clean the house 

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?

That a man and a women should share everything and if a women want to work no one should stop her from doing this