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  1) Write a definition of a  passive  audience:   A passive audience close passive audience  An audience which accepts the messag es encoded in a media text without challenge . is more likely to accept the messages encoded in a media text without challenge and are therefore more likely to be directly affected by the message 2)   Write a definition of an active audience: An active audience  engages with media, interprets messages based on their own experiences and backgrounds, and can challenge or negotiate the dominant meaning .  Instead of passively absorbing content, an active audience actively selects what to consume, interacts with it, and cr eates their own meaning, which can include disagreeing with the message 3) Write a definition of the  hypodermic needle  theory:  is  a concept in mass communication that suggests media messages are powerful tools that can directly influence and manipulate audiences . ...

  1) What is the preferred reading of a media text The massage that the producer is trying to show it to the audence     2) What is the oppositional reading of a media text? An oppositional reading is when the audience completely regect or disagree   when an audience completely rejects the preferred meaning that a media producer intends for their text 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? That all of the teenage people are murders and agressive  4) Why might young people reject this re ading and construct an oppositional reading of the trailer? Young people might construct an oppositional reading of a trailer because  their personal social, political, or moral beliefs clash with the trailer's intended message . This can happen if they disagree with controversial themes, find the narrative outdated or complex, or are from a different culture or age group than the target audience,...

  1) What information do media companies use to create a demographic profile of their audience? Media companies use a combination of demographic data such as  age, gender, income, and education, and psychographic information like interests, values, and behaviors  to create audience profiles. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Media companies and advertisers are increasingly using  audience profiling  because  it provides a deeper, more holistic understanding of consumers beyond basic demographic facts , which leads to more effective, personalized, and cost-efficient campaigns.   3) What are the seven different Psychographic groups?   The Explorer : Driven by a need for change, discovery, and new experiences. They are the first to try new brands and seek adventure and indulgence. The Aspirer : Focused on how others view them, image, appearance, and status. Attractive packaging...

  COSTUM: The character at the start was wearing a white lab  coat this suggests to the audience that he might be a  doctor or that he might work in a hospital  LIGHTING: At the start it was dark with low source of lightning this suggests to the audience something is unusual happening or there is something wrong in this place  SETTING : At the start there was a door and a long hallway all the way through and at the end of the hallway there was a lift .This suggest to the audience that this place may be a hospital  PROPS: In the middle there was a boy riding a bicycle. This suggest to the audience that he uses it to help him go to any place he wants or also to play with it  []

  Denotation & Connotation blog tasks: Advert Analysis DENOTATIONS : I can see a young boy  that is wearing a old clothes and he is setting on a chair and there is a wall beside him written on it (Dig toilets not graves there is at the background a  tree CONETATIONS:  This means that in the place he lives in there is no enough toilets and also the area he lives in looks hot and they dose not have enough water and money to dig toilets.  

DEMOGRAPHIC RESEARCH AGE: Teenagers between  (15 - 19 ) GENDER: Female   Education: High school - Collage  RACE: Mainly black but also white  JOB: Fashon designers  Home: City

, ZOOM Focal length of lens changed to make subject  appear close or further away . The director chose this camera movement   because it zoom into a charechater's face it  can show realisation or an emotional reaction  CRANE camera attached to track in or  swoop in or out as required the director chose this camera shot because it's often