I , Daniel blake : film industery

 1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent  cinema refers to films produced outside the magor studio system 


2) What is I, Daniel Blake about

Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.


3) Who directed I, Daniel Blake and why is this important?

It was directed by ken Loach he has been a director for over 50 years. He’s never had Hollywood success, mainly because he’s never wanted it. Loach’s style is social realism – telling stories that represent the lives of ordinary working-class people and the social issues they face


4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

  • The film also paired up with NomadiX  Media's iProjector to create an outdoor campaign using quotes from the film.
  • Ken Loach and the writer did interviews with
  • Ken Loach and the writer did interviews with newspapers and magazines to promote the key messages of the film
  • A partnership was set up with Trinity Mirror (Daily Mirror owners) to run a marketing campaign based on the film. The Daily Mirror traditionally supports the Labour Party and left-wing causes so therefore agreed with the main message of the film.


5) What unusual or creative marketing methods were used to get audiences talking about the film?


  • Organise free (or ‘pay what you can’) screenings and talks in community centres across the UK to build local enthusiasm for the film’s message.


6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

Around  around £2 million I, Daniel Blake was exhibited in 24 countries and performed well in Europe and other smaller countries. The film grossed £11 million and received a wide range of positive critic reviews.



7) What were some of the companies involved in funding or producing I, Daniel Blake? 


 16 Films Producer, Rebecca O’Brien



8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?


The film regulator is British Board of Film Classification (BBFC) was rated by the BBFC as a 15.



9) What aspects of the film contributed to the film's age rating?


A UK French co - production



10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.
I think that the film is a success because many people liked it and it and it achieved high profitability relative to its low budget and generated significant cultural impact whereas Black Widow underperformed against its massive investment also I, Daniel Blake was an independent film with a low budget produced for  approximately £2–3 million, it grossed over £11 million  Despite Black Widow  grossing $379 million, it was considered a financial disappointment by Marvel standards. With a $200 million production budget and over $100 million in marketing











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