Industries: Ownership and Control


1) What is a conglomerate in the media industries? 

Large companies that own smaller companies 



2) What is a subsidiary 
A small company that is owned by a larger company 


3) What are the benefits for media companies of vertical integration  by giving them greater control over the entire supply chain, from content creation to distribution, which in turn maximizes profit and reduces financial risk.

it provides media companies with grater control over the entire supply change that leads to maximise profits and 
reduce financial risk 



4) What are the benefits for media companies of horizontal integration?
increasing market power and operational efficiency.


5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help 

facebook 

inestegram 

whatsapp 


6) What is convergence and what device has changed the relationship between audiences and producers?




7) Why did Facebook buy Instagram for $1bn? Answer in as much detail as possible
to increase there income

8) What is the name of the media billionaire who used to own Fox? 
Rupert Murdoch  


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