Galaxy Advert CSP

 1) What key conventions of TV advertising can you find in the Galaxy advert?

slogan" why have cotton when you have silk" and the music.

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

That it is a luxury chocolate and it melts in your mouth and it feels as soft as silk.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model. 


4) In your own words, what is intertextuality?

When one media text refer to another media text

5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

Costume: A modern dress and a brown scarf
Lighting: 
Actors: Audrey Hepburn
Make-up: natural make-up look and a red lipstick
Props: The hat of the bus driver and the galaxy chocolate
Setting: Italy

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 
The hat of the bus driver ; Audrey Hepburn took the hat from the bus driver to give it to the man as if he is her taxi driver.

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium 
  • Equilibrium: A calm, slow-paced scene in a sunny Italian village.
  • Disruption (Disequilibrium): The bus is forced to stop due to a broken-down fruit cart.
  • Recognition: Audrey feels the heat and frustration of the situation, needing a escape.
  • Attempt to Repair (Resolution): A handsome man in a convertible offers a lift, rescuing her from the mundane, trapped scenario.
  • New Equilibrium: Audrey is driving away, relaxed and enjoying her Galaxy chocolate, having transformed a negative situation into a positive one.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented.
Timeless, glamourous and sophisticated icon of old hollywood.

9) What representations of gender can you find in this advert?

That men who were working and driving at that time and women were taking care of them selves and their make up

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

transforming a potentially passive "damsel in distress" (CGI Audrey Hepburn) into a powerful, independent agent


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