Arctic Monkeys - I Bet You Look Good On The Dancefloor

 


Audience

1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Demographics is age: between 13 to 35  with a significant surge of teenage fans (13–19) driven by TikTok. Gender: Historically, the crowd was predominantly male, but during the AM tour (2013-2014) and through recent streaming popularity, the fan base has shifted to a roughly 53% female majority, though it is nearly balanced. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

It provides nostalgia for viewers, high energy diversion for fans and personal identity 

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?


4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

fans took a leading role by creating,
5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?


Industries

1) How did the Arctic Monkeys first achieve success and build up their fanbase?


2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Arctic Monkeys are signed to the independent label Domino Recording Company. Their 2006 debut album, Whatever People Say I Am, That's What I'm Not, sold over 360,000 copies in its first week, becoming the fastest-selling debut in UK chart history at the time. They chose an indie label to retain creative freedom and control, rejecting major label offers. 

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?
The internet has been a transformative, double-edged sword for the music industry, acting as both a major disruptor and a catalyst for massive growth

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