Introduction to Music Video and BLACKPINK HYLT

 

1) What are the key conventions of music video?

often fast paced either in terms of actors, camerawork or editing. Many contain a performance element or narrative. Music videos can also feature visual effects and intertextuality.


2) What is intertextuality?

Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

Originally, music videos were made like mini ‘films’ of the bands performing (e.g. The Beatles, Elvis).Music videos became a major, essential part of the music industry in the early 1980s



4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?


MTV was launched in 1981 as a platform for music videos and the first music channel on television.



5) How are music videos distributed and watched in the digital age?

In 2005 the launch of YouTube changed the way that consumers access by social media and enjoy music video. Now self-promotion is more common.

Audience:

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

The psychographic profile of the BLACKPINK audience often referred as "BLINKS" is characterized by a passion for fashion, "a girl crush" empowerment mindset, and an active engagement with global pop culture and the demograohics of their audience is young girls/women between 18-29 years and the highest concentrations countries of fans in Southeast Asia is Indonesia, Thailand, Philippines and in North America is USA, Canada and in Europe is UK, Germany, and France 
psychographics is 

2) What audience pleasures are offered by the music video for How You Like That?

The music video for BLACKPINK's "How You Like That" offers audience pleasures through high-energy, synchronized dance performances, extravagant fashion, and empowering, confident imagery
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

  • The final jungle/warehouse dance break (showcasing intense, "girl crush" choreography).
  • Lisa’s rap scene on the ornate velvet sofa (delivering high-fashion, confident swag).
  • The closing shot of the four members together (representing their collective power). 
    • 4) How was the How You Like That music video marketed and promoted to the audience?

    How You Like That" music video was promoted through a massive, high-budget digital campaign focusing on YouTube records, social media teasers, and a one-year hiatus comeback narrative. 

    5) Why is K-pop a global phenomenon and what has helped it to become so popular?

     The K-pop genre reflects the global nature of the media and music industries. Over the last 20 years, K-pop has become a cultural sensation as groups like BTS and BLACKPINK enjoyed global success. This has also resulted in Korean culture becoming mainstream in the West.

    Industry:

    1) How were BLACKPINK formed and what records have they broken?

    BLACKPINK was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world. As of 2021, the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube. The video broke many YouTube records, including most-watched premiere (1.66 million concurrent viewers), most views within 24 hours for a music video (86 million views) and fastest video to achieve 100, 200 and 600 million views. It was the 3rd most viewed music video of 2020. As of Autumn 2021, the video has had over 1 BILLION  views

    2) What other successful artists have YG Entertainment created? You may need to Google this.

    There is so many successful artists groups that YG entertainment created one of them is iKON isa boy group that gained massive popularity, particularly with their hit "Love Scenario"

    3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

    It has transformed music video consumption from a passive scheduled television experience into an active , on-demand, and highly social digital activity

    4) How do BLACKPINK and K-pop show that the media and music industries are now global?

    by breaking language bariar

    5) How are UK-based music videos regulated and what types of content require warnings? 

    Content featuring violence requires age ratings, often displaying 12, 15, or 18

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