Kim Kardashian

 1. List 2 ways Instagram makes money from Kim Kardashian and 1 risk of influencer marketing.Language

when she posts something advertising for the brand instagram makes money by her followers commenting on her posts 

1. Describe 3 differences you can see between her Instagram and TikTok (look / pace / type of content).

Instagram has highlights of both of her brands 

Has a different TikTok profile picture than her Instagram

TikTok is based on relationships with other people

2. Explain how the genre features of TikTok change the tone of her content compared with Instagram.

she is more friendly since she is smiling in most of them but also she shows us her relationship with other people 

3. Evaluate which platform gives her the most control over her brand image, and why.

Instagram, because she is not smiling, which makes her look more powerful

4. Open her public Instagram feed. Find ONE post that best shows a consistent 'brand look' and note the media-language choices.



    a. Screenshot/sketch the post; note colour palette, shot type, caption style.

close up shot

    b. Write 2 sentences: What does this post want the audience to think of her?

It makes the audience see her as more refined and that she uses this way to encourage her followers to buy from her brand

1. List 2 ways Instagram makes money from Kim Kardashian and 1 risk of influencer marketing.

When she advertises for a product, the more her fans engage with her account the more ads will come up to them, so Instagram will earn more money

2. Explain why concentration of ownership might be a concern for audiences. 

because the potential of social media outlines 


3. What companies/brands are Kardashian associated with? Why might they want to be linked to those celebrities?

Hermès is one of those brands, and it wants to be associated with KK because she has many followers

Audience

1. Name the four Uses & Gratifications needs and give one example of each for her feed.

Entertainment: followers escape reality or relax on her social media accounts 

Personal identity: her fitness/beauty posts makes people compare themselves with her

 Integration & social interaction: family events make audiences feel more connected to her

  information/surveillance: makes people aware of her new projects and public events

2. Explain how her style of address makes followers feel personally spoken to.

In her TikTok account, she uses a style that is usually friends talking to each other (informal way)

3. Look at the COMMENTS and engagement on one official post (likes, comments, shares). What do they tell you about her audience and how it participates?

She uses capital letters, which can make the audience feel they are more related to her

    a. What sort of participation numbers does she get? (likes, comments, shares, saves).

comments 

    b. Find evidence of a preferred AND a more critical reading in the response.

    c. Write one sentence on what the audience response reveals.


Representation

1. Find a post showing either family, a product, or a cause.



    a. Selection: What is shown? What is left out?

That she is with her son 

Not with the rest of her kids

    b. Construction: Which media-language choices build the representation?

relationships 

    c. Stereotype Check: is the representation positive, negative, or both? Justify.

Positive because she is smiling and spending more time with her son

2. Describe one positive and one negative stereotype you can find on her feed.

Positive: interaction with fans like her friends

Negative: she does not make eye contact with the camera 

3. Explain how SELECTION (Choosing what to show carefully) shapes the representation of her family life

She only posts about her family when there is an event, which can make it seem as if she is trying to show only the good side of her life

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