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Kim Kardashian

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  1. List 2 ways Instagram makes money from Kim Kardashian and 1 risk of influencer marketing. Language when she posts something advertising for the brand instagram makes money by her followers commenting on her posts  1. Describe 3 differences you can see between her Instagram and TikTok (look / pace / type of content). Instagram  has highlights of both of her brands  Has a different TikTok profile picture than her Instagram TikTok is based on relationships with other people 2. Explain how the genre features of TikTok change the tone of her content compared with Instagram. she is more friendly since she is smiling in most of them but also she shows us her relationship with other people  3. Evaluate which platform gives her the most control over her brand image, and why. Instagram, because she is not smiling, which makes her look more powerful 4. Open her public Instagram feed. Find ONE post that best shows a consistent 'brand look' and note the media-language c...
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OMO advert

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. In the 1950s women were represented in most adverts in a negative way they are cleaning , cooking , bad drivers , powerless ,  sexualised, and men are often hitting them and women are often wearing make up even at home or when they are cleaning also in the advert the women was wearing dress because the women represents the man look in front of the society   3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It was written in large case letters to grab the readers attention and the style text promotes that this product are meant for women and housewives and that they would be happy with this product 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, m...
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Industries: Ownership and Control

1) What is a  conglomerate  in the media industries?   Large companies that own smaller companies  2) What is a  subsidiary  A small company that is owned by a larger company  3) What are the benefits for media companies of  vertical integration   by giving them greater control over the entire supply chain, from content creation to distribution, which in turn maximizes profit and reduces financial risk. it provides media companies with grater control over the entire supply change that leads to maximise profits and  reduce financial risk  4) What are the benefits for media companies of  horizontal integration ? increasing market power and operational efficiency. 5) Give  three  examples of media companies or brands that have used  synergy  to maximise their profits. There are examples in the notes above to help  facebook  inestegram  whatsapp  6) What is  convergence  and wh...
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