Represent NHS blood campaign CPS
1) What is an advertising campaign?
An advertising campaign is a series of advertisements that share a singular theme, message or idea.
2) What is the objective of the NHS Represent campaign?
Donate blood
4) Why is the advert called 'Represent'?
Because it direct the Black and Asian people to represent their culture by becoming blood doners.
5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
when people see a celebrity they will recognise them and when the audience see this celebrity doing something they will do the same thing as them and in the advert
Lady Leshurr is an English rapper, singer and producer. She is famous for her freestyling rap style and has her own clothing line and and Doc Brown (Ben Bailey Smith) is a versatile rapper, comedian, and actor. Before his acting career (appearing in shows like Law & Order: UK), he was a well-known figure in the UK hip-hop scene and a battle rapper and nicola She is the world's first female boxing Olympic champion, having won gold at the London 2012 Games.
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
7) How does the advert match the key conventions of a typical urban music video?
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).
2) What is the objective of the NHS Represent campaign?
to persuade/encourage more people from Black and Asian ethnic backgrounds to become blood and organs doners
3) What does this advert want people to do once they've seen it (the 'call to action')?
Donate blood
4) Why is the advert called 'Represent'?
Because it direct the Black and Asian people to represent their culture by becoming blood doners.
5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
when people see a celebrity they will recognise them and when the audience see this celebrity doing something they will do the same thing as them and in the advert
Lady Leshurr is an English rapper, singer and producer. She is famous for her freestyling rap style and has her own clothing line and and Doc Brown (Ben Bailey Smith) is a versatile rapper, comedian, and actor. Before his acting career (appearing in shows like Law & Order: UK), he was a well-known figure in the UK hip-hop scene and a battle rapper and nicola She is the world's first female boxing Olympic champion, having won gold at the London 2012 Games.
6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
7) How does the advert match the key conventions of a typical urban music video?
8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.)
9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).
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