GCSE media studies coursework

 Summer Project Tasks:

Task 1: Research and Textual Analysis (Understanding Conventions)

Objective: Understand how industry professionals establish branding, use media language, and create a "house style."

Choose ONE of the options below to analyse, depending on which brief you are leaning toward:

  • Brief 4 (Sports Promotion): Find the official website and social media feeds (e.g., Instagram/TikTok) of a real sports personality or presenter (e.g., Marcus Rashford, Serena Williams, Alex Scott). 

Your Blog Post Requirements:

  1. Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices?

     





  5. Target Audience: Who is this media product aimed at? Explain how the language, tone, and visual style appeal directly to this target audience. her  fans 

  6. Branding / House Style: 

    • If you chose the Music Video: How does the video make the audience feel like they are part of a fan community? How does it build the artist's brand?

    • If you chose the Sports Website: How do they maintain a consistent look (fonts, colours, logos) between the website and social media?

Task 2: Establishing a Concept & Brand Identity

Objective: Practice brainstorming an original concept, identity, and narrative framework.

Now, you will invent a fictional sports personality OR a fictional music artist/band.

Your Blog Post Requirements:

  1. The Bio: Write a brief introduction to your fictional person/group.

    • Sports: What is their sport? What is their role? What charity, cause, or social issues do they champion/support?

    • Music: What is the name of the band/artist? What is their musical genre? What is the core style/vibe of their brand?

  2. Logo and House Style Mood Board: Create a visual mood board (Collection of images) for your concept. It must include:

    • A colour palette (3–4 specific colors that reflect their identity). Tool: https://color.adobe.com/create/color-wheel

    • Font styles that fit the genre/sport. 

    • Some logo examples that might be used to inspire your own person/band that establishes the brand in the way that you envision.

Task 3: Website/Music Video Planning

Objective: Consider the practicalities of your production and what is required to make this possible.

Plan out the basic details for your website/music video. Complete the following on your blog:

  1. Plan for music video/website (narrative/performance/message etc.): 
  2. Link to brief (positive role model for website/sense of community for music video):
  3. Actors/performers you plan to use: 
  4. Locations: 
  5. Costume/make-up/props required: 

Task 4: Statement of Intent

On the same Summer Project blogpost, write the rough first draft of your 300-word Statement of Intent for the website/music video you plan to create. The final draft of this document will be submitted to the exam board alongside your music video production/website and is worth 10 marks of the overall 60 marks available.

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