GCSE media studies coursework

 Summer Project Tasks:

Task 1: Research and Textual Analysis (Understanding Conventions)

Objective: Understand how industry professionals establish branding, use media language, and create a "house style."

Choose ONE of the options below to analyse, depending on which brief you are leaning toward:

  • Brief 4 (Sports Promotion): Find the official website and social media feeds (e.g., Instagram/TikTok) of a real sports personality or presenter (e.g., Marcus Rashford, Serena Williams, Alex Scott). 

Your Blog Post Requirements:

  1. Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices?

     
     



CLAMPS
costume: she is advertising to Adidas in a symbolic code 
lightning: 



  1. Target Audience: Who is this media product aimed at? Explain how the language, tone, and visual style appeal directly to this target audience.    

her  fans 

  1. Branding / House Style: 

    • If you chose the Sports Website: How do they maintain a consistent look (fonts, colours, logos) between the website and social media? 

Task 2: Establishing a Concept & Brand Identity

Objective: Practice brainstorming an original concept, identity, and narrative framework.

Now, you will invent a fictional sports personality OR a fictional music artist/band.

Your Blog Post Requirements:

  1. The Bio: Write a brief introduction to your fictional person/group.

    • Sports: What is their sport? What is their role? What charity, cause, or social issues do they champion/support?

    • Music: What is the name of the band/artist? What is their musical genre? What is the core style/vibe of their brand?

  2. Logo and House Style Mood Board: Create a visual mood board (Collection of images) for your concept. It must include:

    • A colour palette (3–4 specific colors that reflect their identity). Tool: https://color.adobe.com/create/color-wheel

    • Font styles that fit the genre/sport. 

    • Some logo examples that might be used to inspire your own person/band that establishes the brand in the way that you envision.

Task 3: Website/Music Video Planning

Objective: Consider the practicalities of your production and what is required to make this possible.

Plan out the basic details for your website/music video. Complete the following on your blog:

  1. Plan for music video/website (narrative/performance/message etc.): 
  2. Link to brief (positive role model for website/sense of community for music video):positive model that promotes to brands and 
  3. Actors/performers you plan to use: 
  4. Locations: 
  5. Costume/make-up/props required: 

Task 4: Statement of Intent

On the same Summer Project blogpost, write the rough first draft of your 300-word Statement of Intent for the website/music video you plan to create. The final draft of this document will be submitted to the exam board alongside your music video production/website and is worth 10 marks of the overall 60 marks available.

For my media coursework I am going to make a website about the sporty and active celebrity her name is Lana . I am going to add images and explain how did she became popular figure and how was her childhood like. I am going to make sure that I make a main presentable menu page that has different buttons and when you click on one of the buttons it takes you to a different page and on that page there will be a paragraph about that topic for example if she donated or collaborates with charities so these charities can get popular or to encourage  people  to donate to the charity and people might be because Lana was advertising/donating to those charities and she is a well known figure on social media. I am going to design a logo for my website that  and on the main menu there will be images and I will add at least 4 buttons. I am also going to make the colour scheme of her website neutral colours since she is a well known influencer on social media.

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