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  1) Type up your feedback: a. What Mark and Grade did you get? Grade 3 mark 15 out of 42 b. What targets were you given for the longer written questions? Grade 5 2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. Tag-line suggests that Specsavers are in control of the older people  symbolic code (central image) smiley elderly lady (positive, happy, seems healthy/able to move advert subverts stereotypes of fragile elderly people   3) For Question 3 (Galaxy - Propp's Character Theory) use the mark scheme to write down the main characters that you could have referenced and how we can link them to the Galaxy advert CSP.  chuffer: (false) hero because he saved A.B from traffic  bus driver: is the doner as he gives Audrey his cap  Audery Hepbum: is the princess because she is saved by the chuffer  4) Now look at...

  1. List 2 ways Instagram makes money from Kim Kardashian and 1 risk of influencer marketing. Language when she posts something advertising for the brand instagram makes money by her followers commenting on her posts  1. Describe 3 differences you can see between her Instagram and TikTok (look / pace / type of content). Instagram  has highlights of both of her brands  Has a different TikTok profile picture than her Instagram TikTok is based on relationships with other people 2. Explain how the genre features of TikTok change the tone of her content compared with Instagram. she is more friendly since she is smiling in most of them but also she shows us her relationship with other people  3. Evaluate which platform gives her the most control over her brand image, and why. Instagram, because she is not smiling, which makes her look more powerful 4. Open her public Instagram feed. Find ONE post that best shows a consistent 'brand look' and note the media-language c...

  Language: Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence. 1.  Write 3 things you DENOTE (literally see). Wearing formal clothes  No eye contact with the camera wears red  2.  For each, write what it CONNOTES (suggests) . He is an important person  audience feels that he has more power Represents the country (Manchester) 3.  Identify ONE technical code and ONE genre (website) feature. Close-up camera shot  4.  Judge: Is the site 'bitty' or 'well-integrated and coherent'? Why - and what does that say about his brand? Well integrated because it shows that his website is  5. Describe 3 differences between his website and his Instagram/Twitter (look / content/purpose). colour scheme of the website is mainly black/red, whereas Instagram has more blue than black website has more images, whereas Instagram is more text-based 6. How does Marcus Rashford's online presence use the narrative ...

 Summer Project Tasks: Task 1: Research and Textual Analysis (Understanding Conventions) Objective: Understand how industry professionals establish branding, use media language, and create a "house style." Choose ONE of the options below to analyse, depending on which brief you are leaning toward: Brief 4 (Sports Promotion): Find the official website and social media feeds (e.g., Instagram/TikTok) of a real sports personality or presenter (e.g., Marcus Rashford, Serena Williams, Alex Scott).  Your Blog Post Requirements: Mise-en-scène & Visual Style: Take 3 screenshots. Use the CLAMPS acronym (Costume, Lighting, Actor placement/movement, Make-up, Props, Setting) to explain how a specific mood or brand identity is created. What are the denotations and connotations of these choices?     CLAMPS costume: she is advertising to Adidas in a symbolic code  lightning:  Target Audience: Who is this media product aimed at? Explain how the language, tone, an...

  1. What is meant by the term ‘deregulation’ in the context of the UK radio industry? How does this contrast with how the UK government historically controlled the airwaves up until the 1970s? Deregulation refers to the systematic dismantling of these strict state rules, shifting the power from government regulators over to the free market and the  Historically, the UK government tightly controlled the airwaves. Up until the 1970s , the BBC held a legal monopoly over domestic radio broadcasting. Even when commercial "Independent Local Radio" (ILR) was introduced in 1973, it was strictly regulated.  2. Explain how deregulation dismantled ownership laws. How did this change allow multinational media conglomerates to sweep in and build massive national brand networks? Before deregulation, ownership laws prevented a single company from buying up too many radio stations.  Deregulation dismantled these barriers. This allowed multinational conglomerates like BMG to sweep i...

1) What radio stations were offered by the BBC before 1967? BBC Radio Home (1939-1967) broadcasting education programmes and news. Mainly speech-based. Replaced by Radio 4. 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? When first launched in 1967, Radio 1 was not as popular as the BBC had hoped. There were a number of reasons why Radio 1 was not a success initially 3) What was pirate radio and why was it popular? 4) Why did pirate radio stop broadcasting in 1967? 5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down? 6) What was 'needle time' and why was it a problem for BBC Radio? 7) How did BBC Radio 1 offer different content to previous BBC radio stations? 8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC? Many of the pirate station DJs were then employed by BBC Radio 1, thus bringing many of the their loyal ...

 Index Audience and Film Industry Represent NHS Blood Campaign: CSP Arctic  Monkeys  OMO advert heat doctor who (liar) His dark materials TV industry context Tatler galaxy Gender representation Introduction to media and Blackpink  industries ownership and control camera index Demographic Introduction to advertising Black widow I, Daniel blake Audience and film industry Camera work GCSE media studies coursework

1.  Doctor Who 2. his dark materials 3. TV industry context  4. kiss radio BBC radio

  1) What is the BBC's mission statement? Their mission is to inform, educate and entertain 2) How is the BBC funded? They are funded by the house hold TV licence  3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points in the notes above). to its royal charter and the regulator by Ofcom 4) Who is the regulator for TV and Radio in the UK? You can find details on this in the notes above. Ofcom 5) How is TV and Radio regulated by Ofcom?  6) How do Doctor Who and His Dark Materials help the BBC to meet the BBC's remit to inform, educate and entertain ? Answer this question in at least 150 words. In his dark material they were trying to inform kids that they do not need an adult and that the can depend on their selves also in Doctor Who there was a girl who was really good at science 

  1) How does His Dark Materials fit the conventions of the fantasy TV genre ? Emotive, often quest-based narratives Political narrative themes or social commentary Iconography including magic, mystical creatures or similar Often set in imagined worlds or time periods 2) Applying Propp's character theory, what character roles do some of the main characters in His Dark Materials fit into?  The Hero: Lyra Belacqua (Silvertongue) is the protagonist who undertakes the quest to rescue kidnapped children, discovers the truth about Dust, and ultimately attempts to repair the broken universe.   The Villain: Mrs. Coulter and The Magisterium oppose the hero, representing oppressive authority, and seek to suppress knowledge and free will 3) What enigma and action codes (Barthes) can you find in His Dark Materials? Make specific, detailed reference to the text using media terminology (e.g. media language - camera shots, diegetic/non-diegetic sound, mise-en-scene etc.) Enigma co...